There’s a reason people take their cars to mechanics – they know how to fix cars.
So when you have to put together your company’s apparel program, it only makes sense that you should call an apparel expert. They’ll be able to help you choose items that will fit within your budget and help you achieve your marketing goals. If you handle this project yourself, you might wind up with shoddily decorated, low-weight shirts that may fit into your budget, but won’t last long enough to matter.
Working with an expert gives you access to a wide variety of apparel that meets your standards, and an experienced partner will also have the technology and know-how to embellish your garments in a variety of ways. Left chest logo placement is just the tip of the iceberg.
Your expert should start by asking questions about your company. What’s the nature of your business? What are your employees like? What’s your corporate personality or philosophy?
Then they’ll ask you what purpose the promotional garb will serve. Is it the employee uniform or casual Friday wear? Is it for the company softball league, or a souvenir of the annual picnic? Are you sending it to non-employees?
Then they’ll ask you what your goals for the apparel are. Do you want it to generate a high number of impressions? Do you want people to keep it for a long time? Do you want passers-by to ask the person wearing the shirt about your company?
The budget is the last thing they should ask about.
Once your partner gets an idea of the types of garments you need, they’ll source apparel that meets the constraints of your budget, present you with a few options, and you’ll choose the items you want to move forward with.
They’ll also consult with you on the best decoration options for your purposes and program goals, and all you have to do is approve what’s best for your company and your brand standards.
After all that’s decided, your garments are produced and delivered within the agreed upon timeframe.
How’s that for simple?