Human Resources departments have many functions including recruiting, hiring and personnel management. Employee recognition and outfitting are important aspects of personnel management, but they also serve important marketing and branding functions.
Recognition awards boost employee morale and productivity, and they also generate 221 impressions per month, so branding markers must be consistent with the company’s strategy.
Outfitting includes employee apparel, and wearables can generate more than 1000 impressions a month, making it an essential component of the brand experience.
The challenge lies in having two different departments running projects that affect both the internal and external image of the company. Your branding initiatives aren’t just visible to your consumers, and your marketing messages impact everyone who sees or hears them.
When your company’s human resources and marketing departments work together on employee recognition, the marketing team can oversee the “message” and the human resources team can oversee the “reward”. For corporate outfitting, the marketing team can ensure the clothing and accessories are relevant to the company’s position and the most current brand standards are being followed, and human resources can make sure everyone gets the right clothing for their position.
Your promotional products company will be an important asset in achieving your company’s recognition and outfitting goals. When choosing the right promotional products partner for your company, be sure to ask what they can do to help bring these two departments together right off the bat.