Promotional products are a popular form of advertising. According to the Advertising Specialties Institute, it’s a $16 billion dollar industry.
Counselor, Advertising Specialties Institute’s magazine, recently published a list of the top markets for branded products usage. Businesses in Bridgeport and Stamford, CT are spending $316 million a year. In the Twin Cities, spending reaches $484 million. And in the Dallas/Ft. Worth area, companies shell out $532 million on promotional products.
Check out the whole article here.
What does all this mean to you?
If your company uses promotional products as part of your marketing strategy in any of these cities, there’s a lot of competition, even if the companies using this strategy aren’t your direct competitors. Jane Smith has 15 promotional products from flying disks to notepads in her home or office, so yours has to be impressive to get her attention.
That’s where a great promotional products partner comes in handy. Instead of trying to plan your promotional campaign yourself, seek out a partner with experience in innovative solutions.
Below is a breakdown, by product category, of the promotional products utilized in 2009, courtesy of Promotional Products Association International (PPAI).
Wearables make up 31.2% of the promotional products purchased in 2009, while personal items, at 1.38%, are a scant slice of the pie.
What promotional products or apparel are you using for your marketing initiatives this year? What’s the coolest or most unique promotional item you’ve ever given or received? Is there an item you wish companies would use more often, or one you wish they’d retire?
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