One of the best ways to commemorate an event is with a unique event promotion.
Whether you’re launching a new product or service, hosting a customer appreciation party, or raising funds for a worthy cause, an appropriate and useful event promotion (also known as a keepsake or a takeaway) will help keep your company or cause at the top of people’s minds long after the caterers have packed up the leftovers.
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When launching a new product or service, the right event promotion will depend on the product or service. A media company launching a new social media monitoring tool might choose a trendy technology tool such as a flip camera, or a pen that takes digital copies of notes. A private company going public might do a mouse pad or coffee cup with their new stock symbol.
Customer or client appreciation events honor the people you do business with, so the event promotion should be a reflection of the relationship you have or the kind of relationship you want to build. A travel agency might do a travel pillow embroidered with their agency logo, or a personalized leather luggage tag. For an upscale market, a customized double wine tote or a cheese slicer would make a great recognition gift.
Event promotions and fundraisers go together like peanut butter and jelly. Rubber bracelets and magnets are the old standbys for these kinds of events, but you can create a more memorable experience and give attendees something they’ll use again and again. A theatre might select opera glasses or cuff links for men and a bracelet for ladies. An organization raising funds for cancer research could choose an embroidered twill ball cap or a screenprinted water bottle to commemorate their 5K race.
Whether you’re a Fortune 500 company launching a new product or a local not-for-profit agency, event promotions can help you generate a lot of interest for your company or your cause. Thoughtfully chosen event promotional items can help sustain that interest and generate ROI.